About Us

Raiza GiorgiRaiza Giorgi – Owner | Publisher

Raiza knew from a young age she wanted to be a writer. After her beloved family dog Taxi passed away she wrote a story and had it published in the local paper and sparked her interest in Journalism. She graduated from Cal Poly San Luis Obispo with her degree and started writing for the Santa Ynez Valley News. Since marrying her best friend Toby Giorgi in 2011, she switched to freelance writing and photography to stay home with their two children Reagan and Sloane.
Her passion for the Santa Barbara area and writing never faltered and Raiza decided to create her own paper to highlight the wonderful communities and people that make this place the perfect place to live. She is shooting for the stars!

Shana DeLeon - Ad Sales Director





Shana DeLeon – Ad Sales Director


Shana DeLeon has called Santa Ynez Valley “home” for all but the first 2 years of her life. After graduating from Cal Poly San Luis Obispo with a degree in Agricultural Business, she married her high school sweetheart John, in 2003. While marketing and outreach is her vocation, her lifelong avocation as a committed volunteer for local causes that impact community never wavered. The focus of her volunteer efforts changed to children and families upon the birth of her children, Logan and Megan. She currently volunteers time to coordinate the Solvang School After-school Academy. Shana has a great passion for the Santa Ynez Valley and helping others. She is delighted to be part of Publisher Raiza Giorgi’s vision to share the wonderful communities and people that create the shining star we proudly call the Santa Ynez Valley!


Vicki Gorman – Ad Sales

Vicki recently returned to Santa Barbara after spending several years in Portland, OR. Sunshine and family called her back to beautiful home base. She grew up in the Santa Ynez Valley and lived in SB so she knows the area well.

Her work experience includes 15 years in Corporate Sales selling custom print solutions and close to 15 years in Real Estate. She’s excited to join Santa Barbara Family & Life Magazine as their Advertising Sales Representative and to help her clients grow their businesses through quality advertising and increased exposure. She enjoys building long term business relationships and prides herself on her communication and follow-up skills.

On a personal level, she loves gardening,reading, cooking, walking, road-trips and traveling!  And most of all, spending time with her family!







Aimee Reinhart Avery – Pagination/Layout


Aimee is pagination extraordinare! She studied graphic design at University of Southern California and has decades of experience in the newspaper industry having worked for Santa Maria Times before coming on board with the Santa Barbara Family and Life Magazine and SYV Star! Her husband Steve is in the Army and they love traveling around the world together. She loves all things Starbucks, Snoopy and Pride & Prejudice.






Dave Bemis – Copy Editor


Dave Bemis studied Journalism at the University of Oregon and has had a long amazing career working for many local papers from the Santa Barbara News Press, Santa Maria Times, South Coast Beacon and SYV Star! He loves to travel with his wife Casey and visit their family all around the country from Pennsylvania to California! He loves reading the news, and the funny pages especially Far Side.






Amberly Lahr – Office Coordinator


Amberly Lahr is a relative newcomer to the Santa Barbara area, but is married to a longtime resident Daniel Lahr. She studied interior architecture and design at the Academy of Art University and worked for a time at the happiest place on Earth Disney Land!